Calgary entrepreneur Paul Vickers, who turned Cowboys Dance Hall into an international sensation, is setting his sights on a new venture to bring awareness to the public about the plight of the bee.
Vickers is launching The Bee Project - a unique and innovative initiative that will collect data and information from bee hives placed atop buildings in 36 centres across Canada.
The goal, through his new venture High Rise Honey, is to help the colonization of a threatened species as well as gather information about the quality of honey in those cities taking into account each of their environmental influences. Vickers believes the analysis of the honey, to be done by a bee expert from the University of Calgary, will give some great insight about the health of Canadians in all those markets.