Hive Placement Proposal
Developing Green Relationships with Building Owners
High Rise Honey aims to be the preferred national rooftop urban Beehive company in Canada. The company aims to develop relationships with building ownership and have them become contracted Honeybee Hive Hosts and participants in the Agri‑foods sector as concerned, environmentally responsible difference makers..
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Honey Bees and Beehives Have Hit the Corporate Radar
In the midst of worrying stories about declining bee populations, it has become a popular pursuit of businesses and government to install the hives with great fanfare to signal their green credentials.
The hives are installed on Fortune 500 companies which will pollinate local gardens and fruit trees, produce honey and engage the community in important environmental discussions. The hives on the buildings have affected the way companies think about bees, farming and the plight of pollinators. Together, they’re not only producing local honey, but also inspiring people to become ambassadors for a bee‑friendly environment.
Corporate Bee Support
Corporations – especially those involved in the food production industry have taken steps to become more Bee friendly. One very visible campaign is General Mills and Cheerios “Bring Back the Bees” where consumers can request free, bee friendly seeds to plant in their yards. This campaign is aimed at a younger generation.
The “Bee a Keeper” video shows youth assuming responsibility for the future ‑ the future of bees, the future of the Earth.
Agrifood
Research has shown the importance to consumers on having a relationship with their food producers. Buying from local beekeepers and farmers, and having a relationship with where your food comes from, means you know what happens with your food before it gets to your mouth. Canadian honey has an excellent reputation for quality and production practices. The market would benefit from a consolidated approach to ensuring this reputation is entrenched.
Concerned by a growing sense of disconnection between food production and consumption. This project not only seeks to address issues of sustainability, it also aims to raise awareness of the importance of bees while creating delicious honey. Agi-fiood education is an important element to reduce the distance from production to plate from kilometers to meters.